Influencer marketing is growing more popular than ever. In this tell-all guide, we are performing to show you how to build a successful influencer marketing strategy by following six essential things. Bonus Point: We will share some of the greatest influencer marketing tools that can help you find the best influencers plus implement successful marketing campaigns.
What is influence marketing?
In a nutshell, using influencers to support or promote business, brand, product, services, etc. is called influencer marketing. This promotion can be done within social media channels, blogs, and vlogs.
Who are the influencers?
Influencers can be anybody with followers. The influencers may be celebrities, artists, blog influencers, social media Influencer, designers, sportspersons, bloggers, performers, key opinion leaders, plus journalists. The influencers are categorized as Micro-influencers, Mega influencers, plus Macro-influencer’s.
- Mega-Influencers: >1 million followers
- Macro-Influencers: 1 to 10 lakhs followers
- Micro-Influencers: <1 lakh follower
What are the benefits?
- Quick exposure
- Increase conversions
- Direct Traffic to Website
- Gather user-generated content plus analytics
The top 6 influencer marketing tips for 2020 are:
Know your business
First of all, understand what you want. Have clear answers to these questions.
- What are your objectives plus goals
- Who are your target customers?
- What is the listing of products or services that you want to promote?
- What are these campaign goals?
- What are the features the influencer should possess to promote or influence your brand
Define Your Target Customers
Up to this very, congratulations, you’ve made huge steps. But remain, you aren’t done. Once you have set your goals and your marketing tactics, you need to know your target customers.
Who do you need to promote your brand to? Who do you need to connect with through your campaign?
Here, you require to formulate a buyer persona. Once you know your target customers, it will be more comfortable for you to find out influencers they follow or social media channels they use most of their time in.
Discount Codes
Discount codes can directly increase the popularity of your influencer marketing campaign. When people see that people can get their favorite products for lower prices, they’ll be more likely to purchase them. This type of campaign can help you boost your sales & revenue instantly.
You can create different discount codes for each of your influencers. When the influencers post those codes, you’ll be ready to track how many purchases were made applying each code. This can help you track the completion of each of your influencers too.
Additionally, you can do an affiliate program to pay your influencers. You can pay them a commission for every purchase that they drive. This way, they’ll be extra motivated to promote your products too.
Research for the right influencers:
Using influencers in marketing is one of the Best Social Media Marketing techniques. If you own a small local business, then search for local influencers or if you have a great brand then you can opt for voluntary influencers if you have enough budget.
Create Powerful Content
If your influencer marketing includes guest posting or creating content for their website, you are required to create content they can reject.
Research the type of content previously published on their site then find ways how you can repurpose it or get up with new content based on concepts that target great keywords that address ideas they haven’t included on their site.
Take advantage of keyword research tools to reach up with terms correlated to their industry.
Measure your success:
Analyze your results into traffic, clicks, engagement, conversions, leads, sales, etc. With the analytics you got, you can instantly improve where you lag and increase your ROI.