Web Design is always changing, and we’re already seeing some of these trends come to the forefront. In 2023, you can expect to see the mobile-first design, increased use of video, more scrolling and less clicking on websites, accessibility becoming a priority—and unique fonts and designs that make your website stand out in the group.
1. Mobile-Friendly Web Design
The mobile-first web design approach is a web design approach that starts with the mobile user experience and then builds out additional styles for larger devices. It’s the opposite of desktop-first design, which begins with designing for desktops before adding support for smaller screens.
Mobile-first web design is essential for any business that wants to reach its customers on their phones: it allows you to build an app that works on both platforms, so you can keep your users happy no matter what device they’re using at any given moment.
2. Increase Use Of Video
A video is a powerful tool for engaging users and creating an effective customer experience. Video can be used to explain a product or service, show how a product or service works and demonstrate it in action.
There are many ways that video can be used on your website:
Video Intro – A video intro is a good way to set up what you’re going to see on the site at hand. It’s also great if you want people who are searching through different pages of your site when they land on yours! There are lots of different types, but they all have one thing in common: they use imagery that relates back to what’s being sold/promoted within them (think “what will happen if I buy this?”).
Videos As Part Of Landing Pages – Landing pages are great because they allow visitors who aren’t sure whether they want something yet decide against buying immediately because they aren’t sure if there’s enough information available elsewhere from which decision might be made easier based upon seeing pictures/videos instead.”
3. More Scrolling, Less Clicking
People are more likely to scroll through content rather than click on links. They’re also less likely to use the mouse or keyboard for navigation and more comfortable with tapping on a touchscreen device. This means that it’s important for you as a designer to think about how your site will look when viewed in different ways–and not just on desktop computers!
Content should be broken up into sections so that users can easily find what they’re looking for without having to click through dozens of pages of text. The best way I’ve found this done is by using lists (like bullet points) or headings within paragraphs; these two methods allow information to flow naturally from section to section without requiring any extra effort on the part of readers/viewers themselves (otherwise known as “clicking”). You could also use images instead of text; again, this allows users’ eyesight/hearing capabilities more latitude than reading aloud would allow them while still providing clear context clues if they need them (e., g., paragraph titles).
4. Accessibility Will Become A Priority In Web Design
Accessibility is an important factor to consider when designing a website. The W3C Web Content Accessibility Guidelines (WCAG) are a set of guidelines that help make websites accessible to everyone, regardless of disability or ability. They can be viewed here: https://www.w3c.org/TR/webarch/.
The WCAG 2.1 guidelines are also available on this website, but there are newer versions that have been released since then. These newer versions include WCAG 2.2 and WCAG 3.
If you want to learn more about how to make your site accessible for people with disabilities, check out these resources below:
5. Unique Fonts And Designs
Unique fonts and designs are a great way to make your website stand out from the crowd. Make sure that the web design is user-friendly, and make sure it is accessible to all users.
The website needs to be as clear as it is beautiful otherwise your viewers will not respond to it. Having breathtaking designs with illegible typography will confuse your viewers and turn them off.
Using typographic styles to differentiate between the type of content makes your website easier and clear to comprehend.
We hope this article was helpful in outlining some of the most exciting trends you can expect to see in 2023 and beyond. Whether you’re a designer or a user, it’s clear that websites are evolving and becoming more interactive with each update. It’s an exciting time for web designers who will have to keep up with these changes in Web Design trends.