The landing page is the first thing people see after clicking on your ad and it’s the last impression you want to give them. It needs to be trustworthy, informative, and compelling enough to get them to take action. In this post, we’ll look at five best practices for creating a great landing page that will convince your prospects to convert!
#1 Make Sure The CTA Is Clear To Understand And See
The call to action is the most important piece of copy on your landing page. It’s the part that tells users what to do next, and it should be easy to understand and see.
Make sure the CTA is clear and easy to understand: Your audience has probably spent some time reading through their content before they arrive at your landing page, so make sure that their first impression of what you have to offer will be positive by making sure your calls-to-action stand out from everything else on the page.
Use a contrasting color for the CTA: Using two colors in one design can be tricky, but using something like dark blue against white text will ensure that there’s enough contrast between them so readers are able to see what action you want them to take as soon as they land on your site—and not just after scrolling through all those other images/textual content!
Use a clear CTA button: We don’t want to be too pushy, but we also want our users to know what they can expect if they click on our call to action. Make sure your button is clear and easy to understand by using words that are short and easy to read.
#2 Make It Mobile-Friendly
- Make sure your landing pages are mobile-friendly.
- Make sure your landing pages are convenient to navigate.
- Make sure your landing pages are trouble-free to read.
- Make sure your landing pages are easy to use (and, if possible, built in a way that makes it so).
- Make sure your landing pages are in line with the rest of your website. Make sure your landing pages are consistent with the brand message.
If you’re having trouble with any of these things, it’s time to look into hiring an agency or developer to help you out.
#3 Use Social Proof
Social proof is a powerful tool for building trust, but it’s also one of the most underused features on landing pages.
Social proof can be in the form of testimonials, case studies or reviews from past customers. It just helps you show that other people have used your product and liked it enough to recommend it to others. You can use this feature as an added incentive for potential customers by showing them how many people have done business with you before them – this may convince them that buying from someone who has had success with similar products will be worth their time too!
If you’re looking for an easy way to get started with social proof, simply ask your customers for testimonials and reviews. You can also use your existing social media accounts as a resource – if you have a Facebook page or Twitter account, share recent customer stories on these platforms as well.
#4 Create A Sense Of Urgency
When it comes to creating a sense of urgency, there are many ways to do so. One of the most effective is using a countdown timer. A countdown timer can be used as part of your product description or offer page and will give you time until the sale ends in order for you to make sure that the customer is ready to purchase from them. You can also use social proof on landing pages if you’re interested in increasing conversions by showing that others have purchased from your site before (or after). If there are limited quantities available for sale, then mention this fact at first glance so that people know exactly what they’re purchasing when they come across this page on their search results page; otherwise, no one would know if they were buying something they didn’t need yet! Finally – urgency should always set off alarms within human minds since we all want things right away rather than waiting around forever; so don’t forget about this factor!
#5 Provide A Consistent Experience Across Channels
The experience you provide your visitors across all channels is equally important. You want to make sure that the content, design, and copy on each page are consistent so that users will feel like they’re getting a consistent message from you across all platforms.
The same color scheme should be used throughout your website as well as in emails sent out to customers who sign up for information about new products or services. Your tone of voice should also be consistent across every channel—whether it’s in an email or on a landing page (or even within an email). This makes it easier for people who have seen an ad before but haven’t yet made the purchase decision yet because they still need more information before making up their minds about whether this product would benefit them enough financially.”
Conclusion
Landing pages are a great way to capture leads and convert them into sales. They’re also an easy way to test out your product or service before you go all in on it. Once you’ve done that, the next step is getting customers onto the landing page itself. There are a few things you can do here to make sure they have a good experience when they arrive at your site: make sure there’s something interesting or useful on offer, create social proof by including testimonials from real people who have used it before, provide a sense of urgency with an expiration date countdown timer (if applicable), and lastly provide consistency across channels so people will know where they’re located online!