The digital world has become excessively noisy. Every day, the average consumer is blasted with content from brands, because it has grown that easy to do so.
Create some information collateral, choose a target audience, buy access to this audience at a nominal budget, plus click publish and voila!
You’re in the faces of thousands of proposed users and buyers. But that’s the thing regarding something so easy to do-everybody can do it!
So how do you stand out – That’s the title of the game for most social media managers. Fake likes plus fake followers are aplenty, and the effect of these vanity metrics is decreasing by the day.
Here are some tips for getting more engagement on social media:
1. Know your audience & platform.
This point covers two major components of marketing — your target audience plus your distribution channel.
As you’re building a product or solution for an expected target audience, you must develop out personas of various potential users.
2. Tell a Story
We usually hear about posts that have “gone viral.” For many social media creators plus influencers, those 15 minutes of fame are the last goal. Unfortunately, businesses can’t expect things noteworthy to lead to long-term social media marketing success. If you want to drive ROI from your social media marketing purposes, you should tell compelling stories that keep your followers engaged plus coming back for more. If your followers know what to anticipate from you, they’ll be more likely to notice and associate with your content while it pops up on their feed. And, if they love what you’re doing, they sway even take the additional step to visit your profiles on their own.
3. Join Question & Answer Sessions
Handing out chunks of gold to customers is as easy as providing them useful information plus answering their queries. Joining Q&A answer sessions is a large way to provide users with value and gets you seen as a valuable brand. If you can offer appropriate answers to customer queries plus spark discussion with your considered customers, all before your competitors, you will enhance the go-to seller.
4. Track retweets & shares
This is a high engagement metric to track. It means someone has seen your content so helpful that they want to share it with someone else. It’s a real honor towards the quality of your content.
5. Track direct messages
This is a point we’ll examine more later. If you can inspire someone enough that they stand out to you privately plus positively, then you’re doing a wonderful job at building engagement. Just because it’s in the DM doesn’t indicate it doesn’t count.
6. Use Data and Analytics
While social media gives you room to get more creative with your marketing efforts, you still need your work to generate results. If you’re not already having an eye on your data and analytics plus optimizing your social media efforts accordingly, you should start.
7. Consider Quizzes
Quizzes are a wonderful form of content that helps to build brand awareness by doing shareable as well as adding towards your engagement metrics. The common Facebook advertising click-through rate for all industries is 0.9%. But, Typeform found a 12% engagement rate when they added quizzes to their ad strategy.
8. Explore new channels
Let’s boom through some of the most popular social media platforms out there today.
Are there any of those social platforms that you’re not previously trying for your brand?
Now let’s delve a little deeper:
- Whatsapp Business
9. Partner up with brands
Paid or unpaid, there’s lots of power in more people. Get on the search for those people plus businesses that align best with your business, product, mission, & vision.
Don’t shy off from paid partnerships, but it’s exceptional to find a campaign or purpose to work together which doesn’t need a paid relationship.