Social media is an ever changing view that doesn’t stay in one place. With already a decade-plus a half of social media reign, the culture of social media marketing has come a great way. Social media has been in the middle of a turning point for a while now.
The biggest biases of this turning point have been user privacy including the prevention of publishing misinformation. These trends are leading a challenge that social media networks are facing. But these difficulties affect greatly what people exact to see on social media. Brands that want to use social media to join with people should take those expectations within an account when creating their social media marketing strategy. Below are the social media trends that will help you grow a strong brand image and join with your audience in 2020.
1. 2020 Will Be Year of The Voice Strategy
The bulk of people searching for information on the web but trust search engines but the idea people search for information online is developing. Frequently, people are using voice search on their smartphones, tablets, or voice assistants to search for data on the internet.
2. Interactive Stories
The emerging stories trend is stimulating this year. Instagram Stories manage this social media phenomenon. Now, Facebook Stories are on par in phases of engagement with nearly 500 million daily users. Also, Instagram’s new business stories, including Growth Insights plus “Stories About You,” are increasing social media story opportunities.
3. Influencer Marketing
The trend to join with influencers to help promote products is still alive plus well. However, the influencer marketing trend will probably grow even more this year. Marketers are still getting the rewards of working among influencers, including promoting their brands to big followings. The continued growth can be seen from two prime perspectives: the rise in the number of influencers at social media and the increase in marketing spend by businesses. One of the most common social media marketing trends is hiring influencers among smaller follower numbers. This allows advertisers to target much shorter segments plus get greater support with them.
Smaller social media numbers are seen as trustworthy. They’ll also cost less to recruit, suggesting that several campaigns can run for the cost of a single high- profile one. Research your market also finds smaller figures who your customers follow. Recruit them plus start spreading your brand on a smaller scale.
4. Video Marketing
Video marketing is predicted to go up to 82 percent of online traffic by 2021. It’s easy to see why video marketing is more common now than ever. Users love watching videos. Something to avoid is to copy the popular ad format, though. Instead, make your marketing videos appealing, shareable, and fun. Try and encourage your users to share your videos on a massive scale, which will enhance your marketing. Including a video on a landing page can boost conversion rates by 80 percent. Using videos on social media platforms is a crucial 2020 marketing technique.
5. Mobile Responsive
Websites Without a mobile responsive site, not only are you missing out significantly in the organic search rankings, but Google has executed it very clear that it will penalize sites that are not mobile responsive. Google answers 61 percent of users are incredible to return to a mobile site they had trouble reaching with 40 percent visiting a competitor’s site rather. If you haven’t completed a mobile-first strategy yet, make it an urgent priority in this coming year.
6. Content vs. Social
It’s not just video that’s involved, marketers. We’ve become captivated by creating also distributing all kinds of content, rather than using content as a medium to help us achieve our marketing purposes. Our on-going social plans usually reveal this confusion at its most critical. We’ve read so many articles dramatizing the point of posting every day, or of the critical want to post at “3 pm on a Wednesday”, we’ve become vassals to our content calendars.
That doesn't mean that every post has to be intensely profound, of course; it just indicates that there's never a lack to post for the sake of fulfilling a content calendar commitment.
7. Niche Marketing
Niche networks allow you to connect with a high target and engaged community. Once you’ve joined with your audience, you can start to acquire to know them — how they think plus act — and build closer relationships among them. Niche social networks are smaller also serve only those who need to be there which means rather than doing a small fish in a big social pond, allowing niche allows you to focus your communication more accurately. You won’t have to worry about hitting any Facebook-like algorithms so you can improve the ability to get your content seen by a relevant audience.