Getting in organic search ranking has now become the most important thing to gain profit for most of the businesses today. There are basically two ways for achieving first rank for “Google” or any other search engine. The First one is that you don’t have wait for months and get ranked in minutes, which is called PPC or Pay per Click. You might have got a clear idea about by the name PPC, It’s a paid method you have to pay money to the search engine if you earn top ranking on the organic page, and you don’t need to spend on paid ads. Your website is capable of getting good number of user simply from SERP. But the point is “How to rank no. 1 on organic SEO?” For that you need to have knowledge SEO or Search Engine Optimization. It is also considered the subjective part of Internet marketing. Yes, SEO helps for promotion of sites and but it requires more technical knowledge. SEO is also called SEO copyrighting most of the time because the way that we used to promote websites on search engines deals with text.
First of all you need to know How Search Engine Works. I want to tell you very clearly that search engine does not you website/page just like humans do. They Crawl webpage very fast and accurately. The crawlers of search engine crawl the web and notice technical information like Meta, Content, Robot files, Website directory map (Sitemap), interlinking, keyword density, design and UI, page size and speed, code to content ratio mainly. Some these topics are probably new to you so don’t worry we will them all here only which are all about organic white Hat SEO. There are techniques to instantly rank-up website by confusing the crawlers using Black Hat Techniques like Cloaking, Keyword Stuffing, using un- necessary interlinking etc, we will learn about this as well but always keep this thing in mind that I don’t prefer this method to use for you website. Yes, you website will much faster but only for some limited period of time. So, let’s not waste our time on These Techniques and start working rank your website #1 on Google or any other search engine.
There are two main Classification of Search Engine Optimization:
- On Page SEO
- Off Page SEO
Let it be very clear that both are equally important if you working on ranking no 1 on Google. Most of the new comers in SEO work will mostly got confused where to start from. Should we do on-page first or off-page? Before this I want to you that off-page optimization is easy but takes time and on-page is a bit hard it requires some technical knowledge but don’t have spent so much time on this but I personally prefer SEO Optimization should be starts from on-page first, if you optimize your on page well you will get results faster instead of off page.
1. On Page Optimization:
On Page SEO is all about doing or implementing changes according to the given instruction by Google, we can say these instruction as a ranking factors so, be careful with that and let’s get started :
Ranking Factors to be optimized for on-page:
- Keyword Research
- Meta Description
- H1 Tag
- Alt Tags & Title Tags
- Anchor Text
- URL Structure
- Canonical Tag
- Keyword Density
- XML Sitemap
- Robots File
- Page Loading Speed
- No Follow Tags
1.1 Keyword Research: It is the most important part of digital marketing and SEO. Keyword research is always under-rated when it comes to SEO no one realizes that you cannot even make your appearance on Google where, it is the only way to know which specific words and sentence should you should while writing content. Keyword research will tell what are words that you are going to use in your website because these are those words what people searches for information. These are online free tools available which can give keywords for business like “Keyword Planner”.
1.2 Title of Your Page: When you anything on Google and results come up and the words over URL are your Title. Basically crawlers very firstly index your site according to your title. So need to optimize title by adding keywords in it. For Example if my keyword is “rank no.1 on Google” which I want to rank then my title will be How to Rank Your Website #1 on Google. Or you can add more prefix and suffix or synonyms to make it easily readable and speak able. The preferable length of Title according to current algorithm is 60 to 70 Characters.
1.3 Meta Description: It is short Summary of page which is also included in search snippet. It is an html attribute which can only placed in head section as <meta name=”description” content=”your page description”>. There some experts who says does doesn’t consider Meta description but we can still Meta description in Google snippet so cannot ignore that factor.
1.4 Heading Tags: In HTML, we use H1 tag as main heading of a page and word we use in it are all valuable for a webpage. Google will arrange search results according to the heading tags you are using. So, use your keywords in H1 Tag to get ranked.
1.5 Alt Tag: Alternative texts are used for images for giving an alternative option to show up when images/video is unavailable. These are extra words can use to add keywords on your page simultaneously Title Tag are the same to add keywords in you page they will appear when hover over on image, title tag option is also available on anchor text use it well
1.6 URL Structure: User can get clear idea about what the page is about only checking the URL of page. By optimizing URL of landing you can easily get visible of search result but how to do it: Suppose you sell shoes in New York online than optimize your URL some like this – www.your-website.com/new-york/shoes/ this way can add your keywords in URL. Do not Use Capital and other special characters except -,_ for separate words. Avoid Space in URL otherwise this will consider as broken link on you site
1.7 Canonical Tag: We use rel canonical to tell Google that “this page copy of a canonical link and doesn’t consider these pages as two different pages”. It is important because if you didn’t perform this on page activity than any search engine crawl both page for indexing you will get competition between two pages of yours.
1.8 Interlink: internal link attach one webpage of a site to another page on the same website. By adding more internal link on a webpage it will easy to crawl or passes on connected to it for crawler. Using relevant text to link for another page much helpful than you think because you are giving a relationship between page and Google loves it.
1.9 Keyword Density: It is the percentage of a keyword or sentence on a web page ratio to the whole content. In search engine optimization, keyword density used to know that a webpage is relevant to a keyword. Keyword Density should be 1.5 to 2%.
1.10 Content: You need to write quality and relevant content for a webpage. You might have heard about Content is the King, well this is true but are some factor you need to know while adding content on you site. Your content should be relevant to the topic.
1.11 Sitemap: Sitemap contains a list of page linked to your website. We use to tell Google the URL Structure of your website. There are basically two types of Sitemaps One is XML Sitemap which for Google-Bot who uses it to index you WebPages and other Human Visible site Sitemap where users can the hierarchy of your website.
1.12 Robots.txt File: We use robots.txt file to tell that which page should a bot crawl and which to not. This is also the first file which a Google bot see while crawling your website and analyze the crawling instruction by the owner of the site. You can allow and disallow pages. This also contains the link of XML sitemap of your site.
1.13 User-Interface: Yes useful content on a page is very much important but you need to take care of that this contain is easily readable to the user by checking fonts, colors, layout/designs, proper paragraph and points, Heading etc. Your website should be responsive in different screen sizes as well.
1.14 Page Speed: The faster you page loads faster the user gets information. Page Load time is one the biggest factor in SEO. If a page took 10 seconds or more to load completely, user will definitely get irritated and leave your site. This effect the bounce rate of your site which is so not good. Optimize your images available on the page and reduce waste script to make it load faster.
1.15 No Follow Tags: Do Not let you link juice transfer to other websites, use no follow attribute to put any external Hyperlink on your page. For Example If you putting a Facebook Page Link on your webpage you have add a “rel=”nofollow”” tag on that link otherwise the authority will be transferred to that link.
Other Things you need to take care while on page optimization
- Check all broken links
- Do not stuff keywords
- Text should be visible
- Duplicate content
- Hidden Links
- Duplicate Page
2. Off Page Optimization
Off-page SEO is the activity you perform outside the c-panel of your website. The Main purpose of off page SEO is to make you website’s link widely spread, making high quality backlinks and show users about your website via social media. The follow these points get higher rank on Google by off page methods:
- Link Building
- Social Media Appearance
2.1 Link Building: It is the process of getting links from other websites to your website. A link is a way you go between WebPages on the internet. Google Bot use links to crawl the internet they will crawl the links between single pages on your site, and they will crawl the links in whole websites. There is lots of techniques link building, some of them are very difficult. If you are working on creating backlinks you have spent you most of the on it. There are different ways of creating backlinks for your site:
- Directory Submission
- Social Bookmarking
- Web 2.0 or Child Websites
- Article Submission
- PPT and PDF Submission
- Viral Video Content
- Guest Posting
- Link Exchanging
2.2 Directory Submission: It is way of creating backlink for your website on different directories on the internet; you can easily find free directory submission sites by searching on Google. Before submitting your link on web directory site you have check some points like – Page Authority, Domain Authority and Spam Score. Web directories with High PA, DA and low spam score help you giving a powerful backlinks but if you are skip checking PA, DA this harm your website.
2.3 Social Bookmarking: Just like directory submission, Social marking is also used for created backlinks for your website; you can also get many social bookmarking site on Google. PA, DA and Spam Score factor are same for this technique as well. The difference social bookmarking and directory is you can get instant live link where directory submitted took time to make your link live.
2.4 Web 2.0: This method most famous for providing quality backlinks but you need write lot of relevant content for a topic of different platforms like – Blogger, WordPress, Jimdo, Medium etc. Once you get content ready for web 2.0 you can leave a Hyperlink of your Webpage you want to promote.
2.5 Article Submission: Writing a useful article which about trending and useful topic can drive visitors to your site. It also helps in creating backlinks. Submit various articles on well reputed site and can help transfer juice on you site.
2.6 Blogging: Just like Article Submission and Web2.0, mainly is for creating powerful backlinks for your site. If you have your blog section integrated on your site then keep posting new blog and information this will help you making you website active.
2.7 PPT and PDF: There are many website available on the internet where you can upload presentation and detailed PDF file and you can leave your website link for link building. If you PPT looks effective than it can also helps you attracting visitors on you webpage.
2.8 Video Submission: Today, almost everyone is using Smartphone and watch videos online and there is around 2 billion active user on your YouTube. So, spending some time making info graphical video may lead customer to your site. You can also paste you link in description to getting backlink from trusted source.
2.9 Forum: Create your account on most popular forum sites make your appearance there and then you can post your website URL in your profile, which is also a way creating backlink.
2.10 Link Exchanging: It is process of taking and giving backlinks to other websites. It sounds Simple but it’s not you check link your from a site have good reputation or not and anchor text which that you are getting a backlink is relevant or not. Do not add a poor external link on your webpage it may spam your site and their chances of getting banned by Google.
There some other factor and technique you can do for even better and faster ranking
- Competition Analyses
- RSS feed
- Active Social Media Profiles
- Webmaster Configuration
- Classified Ads
- Yellow page
- Business Listing
- Content Copywriting
We are done with Search Engine Optimization, Do these in the ethical way and your results guarantee.
This is the Whole Story SEO and How to rank #1 on Google.